alt ale / branding & identity

A personal project fueled by my love of craft beer. Alt Ale would be a San Francisco based microbrewery, but with a twist. The full name, Alternative Aleworks, comes from its specialization in gluten free beer, giving it the tagline, "The Art of Brewing an Alternative Lifestyle".

Alt Ale has a logotype for their full name and abbreviated name, as well as a few icons representing the hops it takes to make beer and a wheat plant creating an x to show that it is indeed gluten free. On top of that each animal represents a specific beer. Characteristics of the animal follow suit with that specific beer like the fox being used for the Raspberry Ale due to it’s red fur color.